Japan: ITO EN launches premium beverages with bite-sized vegetables

ITO EN, a key player in Japan’s beverage industry, innovates the market with the launch of two premium beverages with bite-sized pieces in SIG SmileSmall carton packs, made possible by the SIG Drinksplus technology integrated in the SIG SmileSmall 24 Aseptic filling machine.

The two new products from ITO EN are Crunchy Smoothie, a carrot smoothie with carrot pieces, and Crispy Potage, a creamy tomato potage with onion bits. Unlike traditional juices and smoothies, both products stand out with the inclusion of real vegetable pieces which provide ITO EN’s consumers with a unique and premium drinking experience. Both new products in convenient on-the-go SIG SmileSmall carton packs are aimed to help ITO EN to capture a bigger share of the veggie juice market in Japan, currently one of the fastest growing categories in the beverage industry.

Tetsuo Yamaguchi, Brand Manager at ITO EN: “Our new products provide our consumers with a refreshingly different drinking experience – rich and satisfying with the incorporation of real vegetable pieces. The novel packaging solution and the filling technology from SIG, that allows these inclusions to be added, enables our consumers to easily supplement their vegetable intake anytime and anywhere. The SIG SmileSmall carton pack is a real eye-catcher with its curved, modern shape and easy-grip corners. It differentiates and the end result is a successful fusion of exceptional packaging and products.”

As well as being easy to carry, handle and store, and like all SIG carton packs, SIG SmileSmall carton packs are ‘sustainable by nature’, with a high share of forest-based renewable materials, 100% of the paperboard procured with FSC™-certification, a lightweight and space-saving design, produced using 100% renewable electricity, and designed to be fully recyclable. SIG aseptic carton packs are the proven lowest carbon footprint packaging choice compared with alternative packaging options^*.

Angela Lu, President & General Manager Asia Pacific at SIG: “In Japan, it is vital for food and beverage companies like ITO EN to innovate the market with healthy and high-quality products, particularly for on-the-go consumption. Our SIG Drinksplus technology offers the opportunity to add value to healthy beverages with the inclusion of pieces of fruit, vegetables, nuts, or cereals, which can be easily filled into our convenient on-the-go carton packs. It opens up a plethora of new opportunities to transform and drive forward the Japanese beverage market.”

^*https://www.sig.biz/en/carton-packaging/sustainability/life-cycle-assessments