WTRMLN^® brand launches ultra-hydrating lemonade with a base of cold-pressed watermelon juice

Caribe Juice, maker of WTRMLN WTR^®, #1 selling cold pressed watermelon juice brand in the US, announces the launch of WTRMLN^® ADE, a first-of-its-kind, clean cold-pressed ultra-hydrating lemonade that harnesses the hydration superpower of real watermelon in a delicious and refreshing lemonade. Each 12 oz bottle packs a whopping 600 mg or more of electrolytes, on par with shelf stable sports drinks, thanks to its high concentration of naturally electrolyte-rich watermelon, and touts 100 % DV Vitamin C, No Added Sugar, and half the calories and sugar of traditional lemonade. WTRMLN^® ADE is available in 3 popular flavours: Lemonade, Strawberry Lemonade, and Limeade.

“Everyone loves the taste of watermelon, but many consumers do not realise that watermelon is naturally packed with extraordinary amounts of electrolytes, especially potassium, as well as L-Citrulline, an amino acid that aids in muscle recovery post-workout, and lycopene, an antioxidant powerhouse,” said Luis Solis, CEO of Caribe Juice. “Having just wrapped up our second year in a row of double-digit growth, now is the perfect time to lean into Wtrmln momentum with new innovation.”

WTRMLN^® ADE is a full flavour sport lemonade that delivers thirst-quenching benefits to help consumers hydrate faster and recover more efficiently than regular water without all the junk ingredients found in most sports drinks. Like all WTRMLN^® products, the base is cold pressed watermelon juice, which delivers one of the cleanest sources of hydration on the planet. Combined with lemon and other real juices, the result is a super-hydrating delicious lemonade that delivers the key functional benefits found in watermelon, such as clean electrolytes, vitamins and antioxidants.

WTRMLN^® ADE will be available in retailers such as Target, Stop & Shop, and Whole Foods (starting September) as well as regional accounts throughout the Northeast and West Coast in the US.