The tastemakers of the world will come together when Fi Europe returns to Frankfurt from 28-30 November
Food & beverage professionals are invited to step inside a microcosm of the ingredients world at this year’s Fi Europe. With 135 countries represented, over 25,000 visitors and 1,200 exhibitors are expected to come together under one roof, resulting in a rich, immersive opportunity to experience the energy of invention and profitable connection.
This year’s event blends real-world and digital interactions through the Fi Europe Event Platform, which will be open online pre- and post-show, extending the possibilities for exhibitors and visitors to discover new business opportunities, connect with the right people and be inspired by the latest industry trends and innovations. It also allows attendees to maximise their time in Frankfurt and prepare for the on-site event by planning a personalised agenda, bookmarking sessions they want to attend and reaching out to suppliers to set up meetings.
Fi Europe’s winning formula combines a bustling show floor with an insightful conference line-up. In the exhibition hall, attendees can access an unrivalled breadth of products spanning the entire food & beverage supply chain. The global exhibitor base includes many high-profile names such as Cargill, ABF Ingredients, Prinova, Brenntag and Lesaffre.
The Fi Europe Conference (28-29 November) and Future of Nutrition Summit (27 November) will provide exclusive, paid-for content that cannot be accessed elsewhere. It is focused on addressing current challenges and identifying immediate opportunities in the F&B industry. Its stellar speaker line-up includes Kalina Doykova, Senior Research Analyst at Euromonitor International, and Cyrille Filott, Global Strategist at Rabobank.
The Future of Nutrition Summit offers a deep dive into disruptive technologies and solutions that have the potential to reshape the industry. Delegates will hear from presenters such as Floor Buitelaar, Managing Partner at Bright Green Partners; Mario Ubiali, Founder & CEO of Thimus; and Christine Gould, Founder & CEO of Thought For Food. Free-to-attend content will be offered at the Innovation Hub and Sustainability Hub.
The growing importance of sustainability as an industry challenge will be reflected in the event highlighting issues such as sustainable sourcing, labels and transparency, regulatory compliance, ESG, gender equity, and more. As part of its ongoing commitment to sustainability, Informa has recently partnered with the international civil society organisation Solidaridad. Through the Sustainability Hub, visitors can find out how Solidaridad’s work in creating sustainable supply chains globally can help with ethical and sustainable ingredient sourcing.
In addition to the numerous informal and impromptu interactions that an industry gathering on this scale provides, there will be several organised networking opportunities. Data-driven matchmaking offers a scientific approach to making connections, and female professionals can look forward to inspiring others and being inspired at the popular Women’s Networking Breakfast.
As well as encouraging diversity in all forms, Fi Europe champions innovation and excellence through its award programmes. The Fi Innovation Awards celebrate individuals and businesses breaking new ground and making a difference in the industry. They culminate in an evening awards ceremony held on Tuesday, 28 November. The Startup Innovation Challenge offers a springboard for young companies with disruptive potential. Attendees can watch these startups pitch their concepts to a panel of investors, accelerators and influential industry players at the Innovation Hub on 28 November.
Fi Europe co-located with Hi Europe: 3 days live, 2 weeks online, 710 exhibitors and 115 content sessions
Three days of Fi Europe, co-located with Hi Europe in Frankfurt, proved that for many professionals, face-to-face trade shows are still the unrivalled networking format. Amidst challenging circumstances, participants from a wide range of countries attended the world’s leading food and beverage ingredients show to discover industry innovations and meet customers and partners. Those who were unable to attend in-person had the opportunity to connect, network and watch all content sessions online.
Thanks to the Informa AllSecure Health & Safety Standard, Fi and Hi Europe serves as a prototype for successful and safe in-person events at the Messe Frankfurt.
On the exhibitor side, 710 companies from all over the world were present. More than 10,600 products were showcased at the booths spread across three exhibition halls, and on the online platform. The fact that Fi and Hi Europe is the central hub of the ingredients industry worldwide, was demonstrated by the international spectrum of attendees on site: professionals from 106 countries attended the in-person event. In total, more than 13,000 attendees participated online and in-person.
Julien Bonvallet, Fi Europe Brand Director, says: “I am happy that despite the travel restrictions, we saw high quality visitors at the event. 73 per cent had budget responsibility, and more than 36 per cent were in top management (C-level). By the end of the second day, 67 % of the 2022 floorplan for Fi & Hi Europe in Paris was booked – confirmation of just how much companies trust and value the event.”
Highlights of the three-day trade show included the live presentation of the Fi Europe Innovation Awards and the Startup Innovation Challenge, the New Product Zone, in partnership with Innova Market Insights, and a broad programme of presentations and trend analyses streamed live. The show was supported by an online platform that will remain open until 31 December 2021, allowing visitors to network and learn more about the latest industry highlights.
“The future of events is definitely hybrid. Thanks to the online element of Fi Europe, we were able to reach even more leads this year,” says Natalie Meijers, Marketing Communications Manager at FrieslandCampina Ingredients. Monique Hartog, Brand & Marketing Manager at Bunge Loders Croklaan, adds: “A packed booth, many good talks and one shiny Innovation Award! It was a great show for us.” Bart Piscaer, Senior Account Manager, Avebe, commented: “I’m very happy that the show is taking place in person because it’s still very valuable to meet people face to face.”
At Fi Europe co-located with Hi Europe, the Informa AllSecure Health & Safety Standard again proved its value. Julien Bonvallet: “With 2G and our AllSecure Standard’s 10-point set of measures, we laid the groundwork for attendees to participate with confidence. During many conversations with customers and visitors on-site, I received confirmation that they felt safe and comfortable conducting face-to-face business.” Michael Biwer, Vice President Guest Events at Messe Frankfurt, adds: “Under the 2G rule, visitors were able to engage in a productive exchange about the latest topics in the food industry in a safe, controlled environment.”
Next year, Fi Europe, again co-located with Hi Europe, will be digitally smarter and offer even more on-site opportunities. The show will take place at Porte de Versailles in Paris, a new venue for the event that was chosen by the Fi Europe team as a result of feedback received by clients and partners. This location is both central and easily accessible, and also allows visitors the opportunity to enjoy the delights of Paris, and all it has to offer. The online version will start on 28 November 2022, while the in-person event will open its doors from 6 to 8 December 2022.
Fi Europe & Ni 2019: the most successful edition of the world’s leading trade show in France to date
With an enormous thematic and geographical scope – exhibitors from 74 countries and visitors from 173 countries – Fi Europe & Ni once again proved that it is the trusted and chosen meeting place for the international food and beverage industry. The three-day event attracted almost 25.000 visitors at the beginning of December – despite the all-out strike on the third day of the show.
In the 33rd year of Fi Europe & Ni, 1,700 exhibitors presented more than 15,000 ingredients and a wide range of related services – from processing and packaging technology to contract manufacturing. To provide a platform for the growing globalisation of the industry, Fi Europe & Ni this year welcomed 26 country pavilions, including six new ones for suppliers from Japan, India, Georgia, Nigeria, Sri Lanka and Peru. For the next event in Frankfurt, 84 per cent of the available exhibition space has already been booked. This high number of stand reservations for 2020 is once again a proof that Fi Europe & Ni remains a successful and respected business platform for exhibitors.
With 24.415 attendees, this edition of Fi Europe & Ni was the most successful one in France so far. Recent analyses show that mainly representatives of sales, procurement and purchasing, general management and R&D attended the show at Parc des Expositions Paris Nord, Villepinte. 33 per cent of the visitors were managers at C-level or higher, and 71 per cent had budget responsibility.
Rüdiger Schock, Director, Innovation Acceleration EMEA at Ingredion, commented: “We have been exhibiting our innovative ingredient portfolio at Fi Europe & Ni for more than 20 years, and we will definitely be back. 2019 was another very successful fair for us. It was a great opportunity to meet with customers old and new to discuss global key trends such as clean label, protein enrichment, sugar reduction and plant-based ingredients, and the solutions we have to support them.”
Continuous development
Since its launch in 1986, the event has always had its finger on the industry pulse and has continually expanded. First, Ni (Natural ingredients) joined the exhibition and has established itself as a forum for future-oriented natural ingredients. In addition, an extensive conference and educational programme has been added and this year attracted more than 300 delegates, offering in-depth insights into key trends such as “Healthy & Functional”, “Plant-derived Ingredients”, “Clean Label” and “Reduction & Reformulation”. The Future of Nutrition Summit on the day before the fair proved highly successful, attracting more than 100 participants and showcasing outstanding and game-changing innovations, with a focus on sustainable food systems and new food technologies.
Firmenich’s Global Director Marketing and Communication Ingredients, Virginie Gervason, stated: “As we are involved in flavour ingredients and flavour solutions, Fi Europe & Ni is the best place for us to showcase our innovations and insights, and demonstrate the best use of these solutions. It’s a good opportunity to show the versatility of Firmenich, and how our ingredients embody our purpose ‘For Good Naturally’.”
Within the Expo FoodTec, which was added to the Fi Europe & Ni line-up to mirror the interplay between ingredients and technology, the Expo FoodTec Content Hub presented valuable advice, especially in the field of food safety. In a time where flexitarian and vegan consumers fuel the market, the new Plant-based Experience showed, through panel discussions, how to strike the balance between consumer-expected low price and high quality.
A New Gen trade show: Fi and Hi co-located under one roof
2020 in Frankfurt, Fi Europe and Hi Europe will join forces for the first time. This co-location is a strategic response to the fact that the health and nutrition economic sectors are merging at a fast pace. Consequently, the boundaries between standard ingredients, functional ingredients with added health benefits, and dietary supplements are blurring.
As many companies also have much shorter innovation cycles than a few years ago, Fi Europe and Hi Europe will take place annually starting next year. Messe Frankfurt will be first to host the largest trade show for the food and beverage industry, from 1 to 3 December.
From a visitor’s point of view, the show is still highly relevant in a digital age: “It’s difficult sometimes when you’re trying to source a new ingredient – yes, you can do a Google search to find the data, but you don’t get that full insight into what each supplier is doing. So this show really brings it all together under one roof,” said Suzanne Salt, Procurement Manager, Symingtons Ltd.
Fi Europe Brand Director Julien Bonvallet was delighted with this year’s event: “Thirty-three years of Fi Europe & Ni are a reason to celebrate! We are grateful that so many visitors made their way to Paris despite the strike warning. But it also shows that Fi Europe & Ni is simply the place to be for the industry’s thought leaders. I am now looking forward to this great new development and can already promise many exciting inclusions for the show in 2020.”
SVZ, a leading supplier of premium fruit and vegetable ingredients, is celebrating 150 years of expertise at this year’s Fi Europe. The company will be showcasing its premium portfolio of high-quality, natural fruit and vegetable purees, juices and concentrates.
SVZ’s wide range of ingredients, from raspberry and strawberry purees to spinach and carrot concentrates, is cultivated in the world’s finest growing regions for a variety of applications, from beverages and baby food to dairy products and baked goods. Visitors to the stand can sample SVZ’s natural and nutritious ingredients, either on their own or in the form of a specially-made cocktail, while accessing the agro supply chain, sustainability and applications knowledge of the SVZ experts.
An increasing number of consumers demand healthy and clean label products that are traceable too. “At FiE 2017 we will not only be discussing our passion for and dedication to premium fruit and vegetable ingredients and our long-standing sustainability credentials, but also how our portfolio and expertise can help food and beverage manufacturers today. From clean label, natural and minimally processed to healthy and reduced sugar, consumers have more demands than ever before and we are well-placed to help our customers meet these needs with innovative, natural formulations.” explains Johan Cerstiaens, Sales Director at SVZ.
SVZ, stand 08.0L50, Fi Europe, 28-30 November 2017, Frankfurt, Germany
