Nuritas, a global leader in AI-based peptide discovery, announced a strategic collaboration agreement with Givaudan, a global leader in Taste & Wellbeing. Together, the companies aim to revolutionise food system solutions by leveraging AI-discovered peptides found in natural plant resources and advance their shared commitment to improve the lives of people worldwide.
“In forging this groundbreaking collaboration with Givaudan, we were meticulous and intentional in identifying the ideal company to work with,” said Dr. Nora Khaldi, CEO of Nuritas. “We look forward to employing our AI Magnifier technology to identify new, natural peptide solutions that will undoubtedly advance flavor and taste innovations by Givaudan.”
Fabio Campanile, Head of Taste & Wellbeing Science & Technology at Givaudan added, “This collaboration represents a significant step forward in our collective mission to address the desires and expectations of consumers around the world that are constantly changing. We strongly believe that working together with Nuritas will help to advance ingredient innovation in the short term.”
“Nuritas is excited to collaborate with Givaudan on this transformative venture,” “said Neil Foster, Head of Strategic Partnerships at Nuritas. “We look forward to igniting systemic change within this industry with our combined expertise and efforts.”
This announcement underscores the power of collaboration between industry leaders with shared values to positively impact the industry. Collaborative efforts are currently underway with additional details and project updates to be announced at a later date.
SIG joins MISTA – a center for global food tech innovation
SIG has joined MISTA, the San Francisco-based food innovation platform that unites the most innovative food, ingredient, and food tech companies around the world. At the beginning of November, SIG joins the MISTA in Action event in San Francisco. At this annual event, MISTA brings together leaders from the global food and beverage industry to discuss ways of jointly transforming the global food system into a more regenerative one.
MISTA’s purpose is to help accelerate the transformation of the food system to meet the needs of the future. No single company can do this on its own, but together they have the potential to address and solve some of the biggest challenges.
SIG’s ambition is to co-create next-generation innovation for the food and beverage industry – not only in terms of packaging, but also product. By joining MISTA, SIG will be part of a global cross-dimensional innovation platform, which creates an environment for members to innovate together by providing access to a vast array of experts from across the food system, state-of-the-art development labs and commercial kitchens, to facilitate new food advances.
Norman Gierow, Director Global Customer Marketing & Positioning at SIG: “As we strive for better to provide End-2-End solutions for our customers, we also acknowledge the global challenges faced across the entire food and beverage industry. These challenges can only be tackled in collaboration with strong, like-minded industry partners. Being part of MISTA enables us to work together with other businesses and partners, who are looking for ways to catalyze unique innovations and regenerative solutions – to ultimately transform the food and beverage space sustainably.”
MISTA provides a holistic approach to the global food system by focusing on six key forces (nodes): digital; sustainable packaging; plant-based; nutrition; regenerative business; and biotech. SIG values the way MISTA provides its members with a deep understanding of each node, as well as the interconnectedness with each other and the broader food system. SIG’s future collaboration with members can be interlinked on multiple impact areas on its journey to become net positive, e.g. climate, forest, resource, and food. But first and foremost, SIG will focus on offering its sustainable packaging expertise, as well as regenerative business and nutrition advice.
Scott May, Founder & Head of MISTA: “We are excited to have SIG as part of the MISTA network. SIG’s expertise and capabilities in aseptic filling and sustainable packaging solutions and their global test filling and co-creation capabilities will enable members to bring new product concepts and ideas to life and co-create next generation solutions. By joining forces with ingredient experts, processing partners and SIG as a filling and packaging solution provider, the whole value chain is covered.”
MISTA’s goal to provide food and nutrition in a sustainable way to the entire world is a crucial one, with global population expected to reach 10 billion by 2050 according to the United Nations. Ensuring healthy diets for all, while at the same time limiting global warming, requires sweeping changes to food production and how the world eats and lives – and this is where MISTA has set its mission.
Xampla research among the UK public found that two in five consumers (39 %)1 are concerned about their vitamin D intake, rising to half of those aged 18 – 341. Particularly in the UK as we go into shorter days and longer nights, the importance of Vitamin D for bone health and a healthy immune system is pulled into sharp focus.
With nearly three in five consumers (57 %)1 preferring to boost their vitamin intake through food and drink products rather than tablets, a solution for transporting and storing vitamins – at their full efficacy – within consumer’s favourite products, is critical.
However, preserving essential vitamins, such as Vitamin D has been a significant challenge for brands to overcome. Though vitamin D is vital for our overall health, it is very easily degraded by sunlight, pasteurisation and low pH when it is added to products.
As a result, vitamin D added to, say, orange juice is significantly less potent when it reaches supermarket shelves than it was in the factory, and less potent again by the time it is poured into a glass.
Xampla and Britvic’s partnership is therefore a game-changer for the food and beverage industry. A groundbreaking collaboration will bring to market their micropackaging technology, which protects vitamins and nutrients in liquid from UV light, external pH and heat shock by encasing them in an edible layer of plant-protein material.
This incredible 100 % vegan and gluten free technology isn’t limited to just vitamin D; it can be deployed for micropackaging any oil-based vitamin or flavouring, including vitamin A, D, E, or K. Best of all, drinks using this technology can be transported in clear plastic bottles because the nutrients are already protected from UV light.
This is particularly important, as Britvic’s research has shown that consumers are 40 % more likely to recycle clear bottles over coloured ones.
The exciting part of this partnership lies in its ability to bridge the gap between consumer needs and the limitations of traditionally unstable added ingredients. Britvic is proud to have been supported by the UK’s innovation agency, Innovate UK, in recognition of the opportunity this presents for the industry.
Now an additional Better Food For All government grant, which recognises innovation in nutrition, will enable Britvic to increase the roll out of these microcapsules on an even larger scale.
In the future, consumers will find an array of drinks fortified with vitamins, housed in clear recyclable plastic bottles, on local supermarket shelves. Together Britvic and Xampla are empowering consumers to make healthier choices without compromise.
1Polling commissioned by Xampla. Fieldwork completed by Yonder from 12 August to 16 August 2022 of 4,000 UK adults.
Arla Foods Ingredients will serve up innovative concepts for high-protein ready-to-drink (RTD) tea and coffee at Vitafoods Europe (May 9th to 11th).
The market for functional RTD teas and coffees is predicted to grow 6 – 7 % by 2026,* creating opportunities for both sports nutrition manufacturers and mainstream health brands. To support them, Arla Foods Ingredients has created two inspirational new RTD concepts:
- A cold brew coffee that works as either a morning caffeine boost or a pre-workout energiser. High in protein, calcium and caffeine, but low in sugar and fat, it will appeal to the 58 % of consumers who choose functional food and beverages that increase their energy levels.*
- A refreshing RTD tea, designed as the perfect mid-afternoon pick-me-up. Flavoured with yuzu and high in protein and calcium, it’s tea but with an invigorating new twist, and is ideal for the 57 % of consumers who choose products that support strong and healthy bones.*
Both concepts owe their high protein and calcium content to Lacprodan MicelPure®, a micellar casein isolate produced using gentle membrane filtration technology. As well as allowing on-pack nutrition claims, its benefits include a mild milky taste and low viscosity throughout a product’s shelf life. During production, Lacprodan MicelPure® offers outstanding heat stability, unlocking a range of processing, packaging and flavour options.
Troels Nørgaard Laursen, Director for Health & Performance at Arla Foods Ingredients, said: “Consumers are increasingly seeking out beverages that are novel and convenient and also offer a nutritional boost. RTD teas and coffees with functional benefits are riding a major wave right now, and these concepts demonstrate how they can deliver an on-trend combination of protein, calcium and caffeine.”
Arla Foods Ingredients will exhibit at Vitafoods Europe on Stand G30. Other concepts on show will include a multi-textured bar with protein in every layer, a special edition of which has been created for Vitafoods, and Rehydrate & Restore – a clear refreshing RTD beverage solution which combines protein with electrolytes.
*Innova Market Insights
GEA Group presented end of September ist „Mission 26“ strategy in London as part of its Capital Markets Day. The plan for the next five years defines seven key levers to accelerate sustainable, profitable growth. The focus is on sustainability, innovation and digital solutions, New Food, as well as excellence initiatives in sales, service and operations. The company is also looking at targeted acquisitions.
“We have set ourselves the goal of being at the forefront of the mechanical and plant engineering industry,” says Stefan Klebert, CEO GEA. “We take it upon ourselves to protect future generations by offering sustainable solutions for the food and pharmaceutical industries. In these attractive markets, we want to continue to grow profitably while contributing to a better world, as anchored in our purpose – engineering for a better world.”
Ambitious financial targets set for 2026
“Mission 26” sets ambitious financial targets for 2026. Organic sales growth of 4.0 to 6.0 percent per year is expected, leading to sales of around EUR 6 billion (FY 2020: EUR 4.635 billion). The EBITDA margin before restructuring expenses is projected to grow to a record level of more than 15 percent (FY 2020: 11.5 %). The Group-wide return on capital employed (ROCE) is anticipated to increase significantly to over 30 percent (FY 2020: 17.1 %).
In the context of further targets, a stable ratio of net working capital to sales of 8.0 to 10.0 percent is expected by 2026. Capital expenditure (CAPEX) is projected to be around EUR 200 million annually until 2026. Overall, this leads to strong free cash flow generation of around EUR 2 billion from 2022 until 2026.
“We are creating significant value for our shareholders through 2026 and beyond,” says Marcus Ketter, CFO. “Our shareholders will participate in this success with sustainable dividend increases.”
Holistic climate and sustainability approach
In June 2021, GEA presented its interim targets for reducing its own greenhouse gas emissions alongside its net zero ambition for 2040. Greenhouse gas emissions in Scopes 1 and 2 are to be reduced by 60 percent and in Scope 3 by 18 percent by 2030 (base year 2019). The Science Based Targets initiative (SBTi), the globally recognized independent body for reviewing climate targets, validated GEA’s CO2 reduction targets in September 2021. SBTi thus confirms that GEA’s interim targets follow the latest climate science and make an effective contribution to achieving the 1.5-degree Celsius target of the Paris Climate Agreement
In addition to the climate targets already communicated, GEA has set ambitious ESG targets. Combined, these measures focus on environmentally sustainable customer solutions and responsible operations. Furthermore, GEA aims to be the employer of choice in the industry.
“Sustainability is firmly anchored in the company’s DNA and is therefore also an essential part of Mission 26,” says Klebert. “With our ambitious approach, we help our customers achieve their own environmental goals. Likewise, we strive for the highest standards in our operations and support our employees in developing their skills. In this way, we live up to our social responsibility and ensure GEA’s lasting success.”
GEA drives product innovation with R&D and digitalization
“Innovation & Digitalization” are also expected to make a significant contribution to realizing the goals of “Mission 26”. Here, GEA aims to increase the proportion of sales of products that are less than five years old – from the current level of 10 percent to about 30 percent. To fuel this development, GEA will increase its research & development spending by approximately 45 percent over the next few years.
In addition to introducing new products, GEA will offer customers more digital solutions to further enhance their processes and GEA machine efficiency. To drive the digital customer journey and the development of digital solutions forward, these competencies haven been combined under the newly created position of Chief Digital Officer (CDO), effective August 1, 2021.
Growth market New Food: GEA with unique position
In the dynamically growing New Food market, GEA will expand its already strong position and become a market leader. Here, the company intends to leverage its strengths in scaling industrial applications and its unique position as a full-line supplier. GEA anticipates order intake for newly developed and existing machines from this segment to exceed EUR 400 million per year by 2026. “Consumer expectations around food are changing. For example, environmental impact and animal welfare are increasingly prioritized, and demand for high-quality, protein-rich foods is growing rapidly. GEA is optimally positioned to meet this demand,” explains Klebert.
GEA has already demonstrated its strength in this dynamic market by winning one of the largest orders in the company’s history: Novozymes, the world’s largest supplier of enzyme and microbial technologies in Denmark, is entrusting GEA with the turnkey fitting of a large-scale plant in the U.S. to produce plant-based proteins.
Excellence initiatives in sales, service and operations
Further growth opportunities for “Mission 26” lie in sales, service, purchasing and production. In GEA’s regions and countries, sales effectiveness and presence will be better exploited by deploying more of the company’s own sales staff in key markets. Sales of new machines are expected to grow by 4.0 to 5.0 percent per year until 2026.
Further growth potential was also identified in the service area, which is a resilient and profitable business for GEA. The aim is to increase coverage and expand the service business with customers by 2026, thereby boosting recurring revenue. This approach is expected to generate annual organic revenue growth of 5.0 to 6.0 percent in the service business until 2026.
The optimization measures announced at the 2019 Capital Markets Day impacting purchasing, production and logistics will be continued. In the process, purchasing activities were bundled in a central purchasing organization, the production network was improved, and greater flexibility was created at sites. The aim is to enable a transition to best-in-class procurement by 2026, further optimize the production network and reduce delivery times to customers.
“Global Operations is undergoing a comprehensive and long-term transformation process,” explains Johannes Giloth, COO GEA: “In addition to cost reductions, this also involves creating structures for further growth. In this way, Global Operations will continue to have a significant positive impact on profitability in the future.” Between 2022 and 2026, further optimizations in purchasing (EUR 90 million) and production (EUR 60 million) are expected to have a total net impact on EBITDA of EUR 150 million.
GEA examines possible acquisitions
Strong cash generation and a solid balance sheet will enable external growth. GEA will therefore examine value-enhancing acquisitions to strengthen its portfolio.
Outlook for business development in 2021 and 2022 confirmed
GEA confirms the guidance for fiscal year 2021 that was raised in July 2021. Organic growth of 5.0 to 7.0 percent is expected for revenue. EBITDA before restructuring expenses at constant exchange rates is anticipated to be in a range between EUR 600 million and EUR 630 million. The outlook for ROCE at constant exchange rates is likely to be in the range between 23 to 26 percent.
At the Capital Markets Day in September 2019, GEA communicated its targets up to 2022. In March 2021, when the annual figures for 2020 were presented, GEA adjusted its medium-term financial targets for 2022 upwards. GEA has confirmed these again. Group revenue is expected to grow by an average of 2.0 to 3.0 percent annually from 2019 until 2022, the EBITDA margin before restructuring expenses is to increase to a target corridor of 12.5 to 13.5 percent (Capital Markets Day 2019: 11.5 to 13.5 percent) and the ratio of net working capital to revenue is to be reduced to the range between 8.0 and 10.0 percent (Capital Markets Day 2019: 12.0 to 14.0 percent).
Although energy drinks have witnessed steady year-on-year (YOY) growth in the US recently, Coca-Cola has decided to discontinue its Coca-Cola Energy brand after 17 months in the market, in a bid to sharpen its product portfolio – a move that highlights the gap in the market for hybrid innovations, writes GlobalData, a leading data and analytics company.
Holly Inglis, Beverages Analyst at GlobalData comments: “Coca-Cola Energy’s launch in the US was long awaited; despite the US market size, it was one of the latter markets to begin sales after many regions in Europe. At a time where the energy drinks market is flourishing, it is interesting that Coca-Cola has chosen to pause sales of a potential future cash cow.”
According to GlobalData, the US energy drinks market grew by 10 % in 2020* and was buoyed by a flurry of innovations such as Monster Mule ginger flavoured drink or Moonlight Wingman Smart Energy. Despite COVID-19 lockdown restrictions throughout the year, the category remained a key purchase choice for many consumers across the country.
In GlobalData’s latest survey, 73 %** of US consumers stated that energy boosting ingredients are nice to have, or essential to purchasing decisions. Interestingly, this comes at a time where health and wellness trends are prevailing and where energy drinks have, in the past, come under scrutiny for high sugar and unfavourable additive content. Manufacturers have worked to offset this by adding functional claims or unique flavour innovations to their beverages.
Inglis continues: “GlobalData’s survey found that 82 % of US consumers stated that immunity boosting ingredients have a positive influence on their purchasing decisions***, reinforcing that there is opportunity for beverage manufacturers to innovate energy drinks products that combine health and wellness claims with energy-boosting ingredients. The US energy drink market is highly competitive, so it is important that producers stay ahead of the curve in terms of beverage trends. It is plausible that Coca-Cola’s energy drink line risked falling behind in the long-term, due to a lack of flavour dynamics and health-halo claims.”
Despite COVID-19 restrictions across much of 2020, the US energy drinks market grew by a sizeable share and is expected to maintain a similar fate in 2021. Consumption from home is the new norm, and producers will continue to innovate retail offerings that promote this trend. Continued drive towards digestive health will persist, reflecting high potential for hybrid innovations that combine natural energy boosting ingredients with added vitamins and gut health claims.
*Data taken from GlobalData’s Annual Soft Market Analyser – US
**GlobalData’s Q1-21 Consumer Survey Results – North America
***GlobalData’s Q1-21 Consumer Survey Results – North America – Combined responses: “Essential / Key driver of purchase” and “It is nice to have”
Diana Food has opened a new R&D laboratory to drive its innovation in Consumer Health products.
Located in Québec City, Québec, the center will support a nearby facility where Diana produces nutritional ingredients for use in a range of health solutions. Rob Evans, Director of Research & Development at Diana Food, said, “The decision to create this new lab emphasizes Diana’s commitment to the market, the North American scientific community, and the company’s long-term growth in the consumer health category.”
The Research & Development facility’s location is a strategic one. Its proximity to Diana’s Consumer Health plant not only allows for the easy transfer of knowledge and technology, but also helps transfer laboratory innovation into scalable manufacturing. Additionally, the center is close to Quebec’s little fruits producing region, providing quick access to fresh, natural resources.
The creation of new products and processes will be a key focus at the new facility. The team working here, which includes scientists from Diana’s labs in France, will extract polyphenols from locally sourced materials like cranberries and blueberries and explore their application in health offerings like dietary supplements. As Mr. Evans noted, “These scientists are experts in the consumer health market and those coming from France bring with them prior expertise that will help expedite local development and testing.”
This Research & Development laboratory also echoes Diana’s work with the Institute of Nutraceuticals and Functional Foods (INAF) at Laval University. Launched in November 2018, this Chair of Research is dedicated to researching the effects of fruit and vegetable-derived polyphenols on regulating microbiota in the human gut.
Diana Food’s ingredients are sourced from carefully selected raw materials and their solutions are supported by robust, clinically proven science. The company’s specializations in this category include sports nutrition products, functional food and drink to boost women’s health, and supplements to encourage healthy aging and add energy and vitality.
Symrise has announced the company’s investment in and the creation of a strategic partnership with Califormulations, LLC, a unique platform designed to deliver end-to-end beverage innovation to consumer packaged goods (CPG) companies and their brands. Califormulations, LLC combines the expertise of Symrise, including its Beverage Innovation Centers in Laguna Beach and Teterboro, with the offering of The Green Organic Dutchman Holdings Ltd. (TGOD).
Paul Graham, President, Symrise Flavor North America, stated, “Major packaged goods companies put their focus on agile innovation to help fuel growth around their core brands. Agile venturing and creative innovation sprints will replace the traditional and often time-consuming ‘stage gate’ innovation funnel and are changing innovation sustainably.”
Califormulations, LLC fully embraces this approach. The company is run by an industry experienced management team and built on a business model that is designed for speed, agility, flexibility and focused innovation, with each investor harnessing specialized expertise.
The new platform combines beverage expertise and innovation capabilities with the ability to quickly develop shelf-ready, scalable products. Customers will have access to the expertise located at three locations: the newly formed Califormulations, LLC location in Columbus, Georgia, with 100,000 sq ft for beverage development, multi-purpose production, pilot scale flexible bottling and shelf-ready, scalable packaging; Symrise’s regional headquarters in Teterboro, New Jersey, providing global expertise in flavor solutions, including taste for sugar reduced products; and the specialized Symrise Beverage Center in Laguna Beach, California, to inspire creativity in beverage product concepts.
Utilizing the expertise located at these three locations, Califormulations, LLC in cooperation with Symrise will deliver a rapid innovation approach composed of four integrated parts: Insights & Design, Prototyping & Evaluation, Development & Production and the Activation Ecosystem.
The Symrise team brings a proven reputation in beverage innovation and incubation, a comprehensive portfolio of consumer insights, a strong footprint in beverage and CPG accounts including core listings with global brands. TGOD adds a new element to the business through their expertise in producing premium organic cannabinoids. Using sustainable growing practices, TGOD offers organic CBD and other organic cannabinoids where allowed by local laws and regulations. The end result is a unique, agile, end-to-end approach to innovation with full project management across every step.
Paul Graham concluded, “The complementary capabilities of Califormulations, LLC will foster innovation and scale new, successful brands quickly.”
Millennials have had their time in the spotlight; now, companies are looking to the next generation to see how they will impact the future of the food and drink industry. Generation Z*, who are also known as the iGeneration, has the potential to reset expectations for health and wellness, increase the reach of international cuisine and heighten creativity in the kitchen, according to the latest research from Mintel. Mintel reveals how the diverse and tech-savvy Generation Z is set to transform food and beverage formulation in the coming years.
Head start on a healthy lifestyle
Regardless of age, sugar is at the top of parents’ watchlists when it comes to what their kids eat and drink. In fact, 60 % of parents with kids aged 12-17 and 55 % of parents with kids aged 18+ in the household report saying “no” to their kids’ food and drink choices based on sugar content. But while sugar is a key concern for parents, just 11 % of US food and drink launches aimed at children (ages 5-12) from June 2017-May 2018 had low, no or reduced sugar claims, according to Mintel Global New Products Database (GNPD).
With parents on the lookout, America’s youngest consumers are increasingly growing health-conscious themselves. In fact, one quarter (25 %) of teens aged 15-17 say they worry about staying healthy, with another 49 % agreeing that they think drinking soda is unhealthy.
“Generation Z has come of age at a time when health and wellness is a major consideration. Many younger members of Generation Z follow their parents’ healthy ways and it seems health-consciousness only gets stronger as they approach adulthood. However, health is multi-faceted for this group, suggesting that better-for-you formulations, such as craveable fruits and vegetables, can be expanded to give this generation options that fit with their ever-changing diet priorities,” said Dana Macke, Associate Director, Lifestyles and Leisure Reports, at Mintel.
Gen Z goes international
Today’s younger generations are the most diverse in US history and in addition to their varied racial and ethnic backgrounds, parents are raising their children to have broader palates. Gen Z seems to be cultivating an appreciation for international cuisine from a young age as 36 % of US parents of children under age 18 agree that their kids enjoy eating international foods.
Interest in international cuisine goes well beyond the more commonplace varieties such as Italian, Mexican and Chinese as Gen Z consumers are driving consumption of more emerging international food and drink. In addition to interest in eating at international restaurants such as Indian (36 %), Middle Eastern (38 %) or African (27 %), adult Gen Z consumers are also much more likely than other generations to find culinary inspiration from social media: 62 % of young adults aged 18-22 say they cook international cuisines at home from social media, compared to 46 % of Millennials (aged 23-40) and 23 % of Generation X consumers (aged 41-52) who cook at home.
“Generation Z is America’s most diverse generation yet. With exposure to international foods starting at an early age, whether in restaurants or at home, Generation Z is more likely to be open to the latest international food trend or innovative fusion creation. These adventurous habits are creating opportunities across categories, presenting potential for products such as tikka masala meal kits or Chinese Peking duck-flavored potato chips. While restaurants remain the most common points of discovery for international cuisine, younger consumers’ exposure to a range of cuisine types creates opportunities for brands to offer more authentic and hybrid flavors,” said Jenny Zegler, Associate Director, Mintel Food & Drink.
Digitally native upbringing leads to DIY mentality
Raised in an era where consumers have access to information at their fingertips 24/7, younger generations have grown up with the ability to thoroughly research their hobbies and interests, resulting in 80 % of Gen Z consumers under age 18 saying their hobbies/interests are just as important as their school work. What’s more, 36 % of consumers aged 10-17 and 31 % of those aged 18-22 believe that being creative is an important factor to being successful as an adult. This highlights an opportunity for food and drink brands to offer do-it-yourself experiences that help tweens, teens and young adults be creative and, eventually, confident in the kitchen.
“The wide range of food media, whether MasterChef Junior or YouTube videos, has piqued an interest in food and drink among some members of Generation Z. This younger generation’s easy access to technology and interest in being creative presents an opening for interactive products that encourage Gen Z to safely experiment and extend their passion for food and drink, such as chips that allow consumers to make their own flavor or kits to make more complex recipes or international meals at home,” concluded Zegler.
*Aged 11-23 in 2018
At drinktec 2013, WILD Flavors GmbH (WILD) will be presenting innovations for the beverage industry, demonstrating its keen understanding of current consumer trends and sharing its global market expertise. Thanks to products from WILD’s portfolio, manufacturers can breathe new life into established beverage sectors as well as new ones: beer-mix drinks, malt beverages, ready to drink (RTD) tea, energy drinks, juice and much more.
At the WILD booth, the right innovation for new growth is available for every manufacturer. As one of the leading experts in global ingredients, WILD is always on top of international markets and consumer needs, and just in time for drinktec it will be presenting its new developments. Its motto for the industry: We grow your business, naturally!®
En vogue with new beer-mixes and malt beverages
In the field of beer-mix drinks, WILD has created highlights with en vogue products such as cloudy variants with juice. Manufacturers can come to the WILD booth and experience for themselves how compelling the new flavors for these popular mixed drinks are. Non-alcoholic malt beverages are extremely promising for breweries as well as producers of soft drinks. Here WILD features a variety of options in terms of malt content and numerous fruity flavors – perfect for the many different taste preferences around the world.
Subscribing to success ― the energy-drink sector
Higher, faster, newer ― the energy drink trend keeps growing around the world. WILD is seen as one of the leading international manufacturers of ingredients for these drinks which give people new vigor. In addition to classic flavors, WILD’s portfolio also includes developments such as energy plus juice, energy plus coffee, functional energy drinks and no calorie concepts. The energy drink boom is far from being over.
On top of today’s trends: premium RTD teas
Today, manufacturers who want to offer consumers innovative new drinks with a healthy image will set their sights on premium tea beverages ― a powerful growth category. The latest addition to WILD’s selection is brewed tea, which offers new standards in terms of quality and flavor. Another attractive bonus is the fact that these products can be labeled as “brewed tea.” Manufacturers who want to concentrate on classic products based on tea extracts or tea infusions will find what they are looking for at WILD as well. For years the company has specialized in the trend segment, as its broad range of product options at the drinktec booth will confirm.
Expertise in great taste for juice and nectar
WILD’s product palette in the juice sector consists of the finest ingredients: an exquisite taste, top quality fruit and new product ideas. When it comes to compounds for juices, nectars and functional beverages with a juice content, the company is a competent partner for the industry, last not least due to its acquisition of Cargill’s juice business. Creative innovations for new product ranges in the field of juices and nectars round out what WILD has to offer.
Creating new inspiration for soft drinks
WILD is also presenting new soft drinks featuring a “grown-up” taste profile based on WILD’s newly developed fermentation technology. This process gives beverages a distinctive flavor and allows manufacturers to position products naturally. WILD also offers new flavors for soft drinks – everything from fruity to spicy, with mint ingredients or sweetened with stevia for low calorie concepts. In keeping with the stevia trend, the company also offers stevia sweetened products in other beverage categories, such as still drinks and tea beverages.
Brand-new: beverages which taste of dessert
One WILD innovation which provides an exciting taste sensation is combining fruit juice with dessert flavorings. This sweet and fruity blend is an excellent response to the demand for new thirst quenchers with a delicious flavor. WILD developed the “Delicious Duo” products on a basis of milk and emulsions. A highly promising concept around the globe – no matter whether the products are for Europe, the Middle East, Africa or America.
WILD at drinktec 2013: Hall B1, Booth 101
