Pomegranate Fiber offers added nutrients to a variety of food applications, continuing POM Wonderful’s commitment to better-for-you ingredients
POM Wonderful, a worldwide leader of California-grown pomegranates and No. 1 pomegranate juice in North America, announced the addition of Pomegranate Fiber to its growing specialty ingredients lineup. The Pomegranate Fiber, which is upcycled from POM Wonderful pomegranate husks after juicing, is a GRAS, fiber-dense powder that can be used in a variety of food applications, including crackers, sauces, dressings, baked goods and plant-based food.
Pomegranate Fiber is made under POM Wonderful’s growing Specialty Ingredients division, which provides raw ingredients to suppliers across the food and beverage industry. Pomegranate Fiber has numerous culinary benefits — it can help draw out flavour and colour, and in baked goods, the powder enhances browning, which ultimately reduces cook times. It has soluble and insoluble fiber plus antioxidant goodness and polyphenols.
Pomegranate Fiber is made from upcycled materials using the husk of pomegranate fruit. POM Wonderful uses a proprietary method to press whole pomegranates to create POM 100 % Pomegranate Juice. After the initial press, the husks are then pressure extracted to create POMxL, a concentrated liquid extract that is also part of POM’s specialty ingredient line-up — the remaining pomegranate husk is dried and milled to create Pomegranate Fiber.
“We are thrilled to add another specialty ingredient to our line-up that is versatile and upholds our commitment to nourishing naturally,” said Jason Horvath, sales manager for POM Wonderful Specialty Ingredients. “With the Pomegranate Fiber, we are providing better-for-you options to the food and beverage industry while continuing our work towards a zero-waste future.”
The addition of the Pomegranate Fiber comes on the heels of POMxL’s Upcycled Certification, further underscoring POM Wonderful’s commitment to sustainability and product innovation.
Sustainability is at the forefront for POM Wonderful. In 2020, POM Wonderful launched the Innovation Challenge, offering $1 million in funding and development resources to innovators who could develop an economical and environmentally friendly solution to upcycle its 60,000 tons of pomegranate husks. In 2022, POM Wonderful transitioned all its 16oz bottles of POM Wonderful juices to 100 % rPET (recycled plastic)* and completed work on its solar farm, which provides more than 90 % of the company’s electricity needs for its Del Rey, California processing facility.
To date, The Wonderful Company and its owners, Stewart and Lynda Resnick, have invested more than $1.3 billion in environmental sustainability initiatives to help fight climate change. This commitment includes the historic $750 million gift from the Resnicks to the California Institute of Technology (Caltech) in support of the school’s environmental sustainability research.
*Excludes cap
Euromed’s natural ingredient Pomanox® shows potential to help reduce food intake
According to a recently published clinical study by the department of Dietetics, Nutrition and Biological Sciences, those supplementing with Euromed’s natural extract Pomanox® showed significantly lower levels of hunger and a desire to eat, as well as higher levels of satiety, compared to a placebo group.
In the preliminary, independent, placebo-controlled study conducted at Queen Margaret University, Edinburgh1, twenty-eight healthy subjects were given either three-week supplementation with Pomanox® or a placebo. During week three, satiety parameters were determined on a testing day after participants ingested breakfast and lunch with pomegranate juice (PJ). The results suggest that subjects in the Pomanox® group with the PJ preload were generally more satisfied than those given the placebo. Participants were also less hungry after Pomanox® intake with PJ during the meal than those who consumed placebo juice and capsules. Scores from the visual analogue scales (VAS), which record subjective sensations, showed significantly lower levels of hunger and a desire to eat, as well as higher levels of fullness and satisfaction, thus greater levels of satiety in participants consuming Pomanox® with PJ, compared to the placebo. These participants also liked the smell of the meal significantly more than the placebo group. Interestingly, the consumption of pomegranate extract was associated with a significantly lower amount of food intake during the satiety session compared with the placebo group.
While preliminary, these findings confirm the appetite-regulating effect of polyphenol-rich extracts reported in previous studies, suggesting possible novel new approaches to reducing risk factors for obesity and compulsive eating, and providing more enjoyable meals while dieting.
Andrea Zangara, Scientific Marketing Manager at Euromed, says: “We are very pleased to see these promising results, as they further support the efficacy and safety of Pomanox®, expanding its numerous evidence-based health applications to include weight management and behavioural support. Pomanox® is available in different formats and strengths, and extracted using safe and eco-friendly, water-only technologies (Pure-Hydro Process®) as with all the other ingredients in our line of Mediterranean Fruit and Vegetable Extracts™. Their production is vertically integrated as they originate from selected fruits grown in the Mediterranean region – close to our dedicated manufacturing plant and in accordance with strict and transparent quality control protocols. In summary, they are ideal for inclusion in premium dietary supplements, functional foods and pharmaceuticals.”
With no calories, no sweeteners and all smiles, bubly bounce is the perfect afternoon refreshment, offering five delicious new combo flavours and 35 mg of caffeine per 12oz. can
Bubly sparkling water introduced the launch of bubly bounce – a sparkling water with no calories, sweeteners, or artificial flavours, and just a kick of caffeine. The introduction of bublybounce, which is availablein the US in five refreshing combo flavours, marks the brand’s first caffeinated beverage and new line since its launch in 2018.
bubly, one of the fastest-growing brands in the sparkling water category1, now combines everything people already love about bubly, with 35 mg of caffeine. bubly bounce provides hydration with a little caffeine, the perfect refreshment to get you through the afternoon or you know, just tackle Mondays.
“bubly sparkling water was created to bring more smiles into the sparkling water category, and new bubly bounce takes it to the next level with caffeine,” says Zach Harris, Vice President, Water Portfolio at PepsiCo Beverages North America. “As more individuals seek out sparkling waters with added benefits, bubly bounce delivers all of the delicious flavour and hydration of the original, now with just a kick of caffeine.”
New bubly bounce sparkling water is available in five delicious combo flavours, including mango passion fruit, triple berry, blood orange grapefruit, citrus cherry and blueberry pomegranate. bubly bounce can be purchased at all major retailers, and online, and comes in a variety of convenient purchase options ranging from 16oz. single serve cans, to 24-packs of 12oz. cans. A 12oz. can of bubly bounce contains 35 mg of caffeine, while a 16oz. single serve can contains 47 mg of caffeine.
About bubly
The bubly sparkling water brand is shaking up the sparkling water category with refreshing and delicious flavors, an upbeat and playful sense of humor, all while keeping it real with no artificial flavors, no sweeteners, and no calories. Each flavor of bubly and bubly bounce features bright, bold packaging, unique smiles for every flavor, and comes with its own witty greeting on the tab and personal messages on the can for maximum enjoyment and smiles. Just as love comes in all colors of the rainbow, bubly sparkling water is available in seventeen delicious flavors: blackberrybubly, limebubly, cherrybubly, grapefruitbubly, strawberrybubly, raspberrybubly, mangobubly, peachbubly, orangebubly, cranberrybubly, watermelonbubly, pineapplebubly, lemonbubly, applebubly, passionfruitbubly, blueberrypomegranatebubly, and whitepeachgingerbubly. bubly bounce is available in five refreshing combo flavors: mango passion fruit, triple berry, blood orange grapefruit, citrus cherry and blueberry pomegranate. no calories. no sweeteners. all smiles.™
1 IRI, 2020, US only
Saying it with colour: the natural black appearance of the product stands out of the shelves.
Canadian Black River Juice launched a pure pomegranate juice. Made from high quality concentrated pomegranate juice sourced from Iran, where the pomegranate is native to. High in antioxidants, this juice is completely pure and refreshing. Sediment is normal, it’s just the natural fibre in the juice, give it a good shake and enjoy!
The juice, which is free from added sugar and flavours, is pasteurized pure pomegranate juice from concentrate available in a 1L glass bottle.
Canadian-owned and operated, Black River Juice had its humble beginnings in the cherry orchards of Prince Edward County. Founded by friends and co-workers, Keith Wallace and Grant Keane, they began by working with local farmers to help them sell the juice from their leftover cherries to Torontonians so not to have any of their crop go to waste. Keith and Grant quickly realized that the demand for this pure cherry juice far outweighed the farmers’ ability to keep up, so they bought a small juice press and some canning equipment and started to make the juice themselves. It was a labour of love that involved labelling, ladling and jarring by hand! In addition to the pure tart cherry juice, their first offerings were more exotic, like gooseberry, red currant blend and plum to name a few. They found there was no need to add sugar or flavourings as they were able to maintain much of the flavour and integrity of the fruit.
A mouth-watering blend of sparkling spring water, apple cider vinegar with mother, honey, fruit juices and carefully selected botanical extracts that will delight your taste buds, satisfy your thirst and fuel your body with natural goodness.
Sugar Tax exempt, with only naturally occurring sugars from the fruit juices and honey, and certified organic by the Soil Association, Switchle is curiously crafted in small batches from only the finest natural ingredients. Each 250 ml serving has just 55 calories – is vegetarian, gluten-free and in 100 % recyclable cans.
The inspiration behind Switchle is centuries old. In fact, in its most basic form it dates back to the 400 B.C. when Hippocrates, the father of medicine, prescribed apple cider vinegar mixed with honey for a number of ailments. Fast forward to 17th Century United States and ‘Switchel’, as it became known, was popularised by colonial farmers who added water and ginger and drank it to quench their thirst in the hot fields whilst harvesting the summer hay.
In 2017, we set out to evolve the formula by adding the finest organic ingredients to create a modern British version with a twist and subtly altered the name to Switchle. Using real spring water, Switchle is then blended with organic honey and organic apple cider vinegar ‘with mother’; which today is known to help alkalise the body, lower blood sugar levels and cholesterol and is also said to increase satiety, helping you lose weight. We then added a unique combination of popular health-giving organic fruit juices, spices and botanical extracts to produce 3 unique flavour combinations (Matcha, Lime and Mint, Rooibos, Raspeberry and Pomegranate & Tumeric, Ginger and Peach).
The next generation of beer refreshment available in the Pacific Northwest in 2018
Radeberger Gruppe USA, an importer of brands of its parent company Radeberger Gruppe in Germany, the leading German brewing group, today announced its latest innovation in beer – Schöfferhofer Pomegranate – the world’s first Hefeweizen pomegranate beer.
A deliciously refreshing beverage option, Schöfferhofer Pomegranate is the latest line extension from Schöfferhofer, made of 50 % authentic unfiltered German Hefeweizen and 50 % pomegranate juice, and an alcohol by volume (ABV) of 2.5 % for a crisp taste that’s easy to drink. Schöfferhofer Pomegranate follows the widely successful Schöfferhofer Grapefruit product to market, which has enjoyed tremendous growth since its debut in 2014, and is now available nationwide at grocery, c-stores and off-premise retail locations, as well as on-draught at restaurants and bars.
Schöfferhofer Pomegranate will be exclusively offered in 6-pack bottles to off-trade locations in the Pacific Northwest region, including Oregon, Washington and Utah beginning in January, 2018. This is the first time this beer is available in bottles; it is currently being served on-draught at Walt Disney World’s Epcot World Showcase, in the country of Germany, where park-goers have been enjoying the beer since earlier this year.
“We set out to meet the increasing consumer demand for more delicious, low alcohol options as evidenced by Schöfferhofer Grapefruit, and we’re excited about our latest innovation – Schöfferhofer Pomegranate,” said Armin Buehler, head of marketing of Radeberger Gruppe USA. “The Pacific Northwest region is known for its adventurous culinary and lifestyle scene, and we’re excited to introduce this product to this area as a test market before rolling it out nationwide.”
