Plenish, the fastest growing shots brand in the UK1, has launched its biggest campaign to date across its shots portfolio. The social and PR led activation will see boosted posts across Instagram and TikTok channels, with Sunday Times best-selling author and qualified nutritionist Emily English advocating for the brand. This campaign will help keep Plenish front of mind with existing shoppers, and targeting new audiences, supporting retailers to drive sales within the health shots category while brand awareness is at an all-time high.
It comes well timed as the brand has conducted nationwide research in a poll of over 2,000 adults and 1,000 school children (aged 6-16) to reveal the significant nutritional knowledge gap between adults and their kids. The research revealed one in five (20 %) British school children were able to correctly identify that there are 13 essential vitamins, compared with only 5 % of adults. In fact, 38 % of children know the body can naturally produce Vitamin D, compared with only 31 % of adults. Only 12 % of adults believe they consume their essential vitamins daily, with 22 % not knowing a good source of vitamins, and 13 % believing too much meal preparation is required.
The Plenish range is designed to help people drink their way to wellness through potent superfoods, the products are easily accessible to health-conscious consumers making it the perfect product for adults and kids to get their daily vitamin intake. The range is packed with cold-pressed, plant-based ingredients to meet a range of functional benefits, containing no added sugar, preservatives or flavourings while also delivering on great taste. In fact, Plenish now makes up 19 % of the UK’s Juice Shots category MAT, currently valued at £5.71m2, so it’s in the ideal position to help retailers cater to shopper demand and to continue to grow the category.
Russell Goldman, Managing Director at Plenish, comments “The research revealed some shocking results on nutritional and vitamin knowledge in adults versus children. The purpose of our campaign is to highlight this gap and drive awareness of the importance and ease of getting the correct vitamin intake and consumption of fruit and vegetables each day, particularly via our Plenish range.
“This comes at no better time following confirmation of Ginger Immunity and Berry Gut Health going live across 1,500 Tesco Express stores within its meal deal offering. The retailer now offers the full range of Plenish shots’ flavours and benefits, supported by in-store activity to help drive sales, such as our new chilled functional bay display.”
The campaign, which began its rollout this June, has seen a London pop-up on Portobello Road – Little Shot Shop – staffed exclusively by kids, it featured a market stall owner, reporter and nutritionist. The stand sampled Plenish Turmeric Recovery, Ginger Immunity and our new Mango Sunshine shots while quizzing adults passing by on their vitamin knowledge. There is also a sponsorship of Forest Bike Rides, live now, with Tesco stores selling Plenish shots in London on their interactive map. Alongside this, there will be instore POS activity in Tesco which will be live for a whole year.
The Plenish range of juices and shots is also available at Tesco, Sainsbury’s, Asda, Co-op, Ocado as well as wholesale.
1NielsenIQ RMS, Total Coverage GB, Britvic Defined Juice Shots Category, incl Discounters, value Sales Data, MAT to 25.05.24
2NielsenIQ RMS, Total Coverage GB, Britvic Defined Juice Shots Category, incl Discounters, Value Sales Data, MAT to 25.05.24
SKNY BTCH manufactures sugar free Vodka Soda in different flavours, that appeal to anyone who craves a refreshing drink with an extra twist and less calories. SKNY BTCH is now launching Vodka Shots for those hot summer nights. The alcohol content is 14,9% and these shots contains 50 – 70 % less sugar in comparison with other sweet & sour shots. Both flavours in Raspberry and Green Apple are now available at Systembolaget in Sweden and can be ordered whith wholesaleprices from Savings Mat & Dryck Ltd. internationally.
Green apple is very fruity and has a sweet character with a hint of vanilla. Raspberry has a sweet and berry character with a distinct taste of raspberry. The shots are to be served chilled and are a good choice both as a social drink and at more festive events and parties.
SKNY BTCH Vodka Shot is a good compliment at restaurants, bars and nightclubs. The drinks are produced by the family business Savings Mat & Dryck Ltd. that produce, distribute and market SKNY BTCH Vodka Soda and Shot. The drinks are produced at Värmdo, located in the Stockholm archipelago.
The new range of organic cold-pressed juice shots from Irish company Just Juice It were created to satisfy the growing desire for plant-based, vegan, healthy functional foods.
The 3 line organic range includes the ever-popular wheatgrass juice and 2 more specialist health shots; a broccoli shot made from 4 day old sprouted broccoli juice and thirdly, a beetroot shot with added broccoli.
The wheatgrass shot is popular because of its chlorophyll content. The broccoli shot is a great source of sulforaphane that boosts anti-oxidants amongst its many other benefits. The beetroot shot has been created with athletes and sports people in mind who have long recognised the advantages of beetroot juice as a performance enhancer. The range will be a valuable addition to the health and wellness market.
Just Juice It ensures that the juice shots are as nature intended by avoiding heat in the preservation process and using high pressure to ensure the juice stays as fresh as the day it was pressed.
Barry Mylett, Managing Director of Just Juice It, comments: ‘We’re really excited to be leading the way in the juice market and delivering juice shots that tick all the boxes; organic, vegan, ultra-healthy with fully recyclable packaging. I love the branding which I helps to show customers that our range is completely natural.”
Better Plant Sciences Inc. announced that it has added five 355 ml cold-pressed juices and two 60 ml juice shots under the Jusu brand. With this new product launch, Jusu now has a total of 14 cold-pressed juices based on proprietary blends available for sale.
“The new additions round out our portfolio of juices so we can meet different needs and preferences. We’ve got our super-green vegetable-only juices, lighter, fruit-based green juices, root juices, lemonades, and now we’ve got more exciting fruit flavours and shots”, says Ashleen Montgomery, Director of Research and Development at Better Plant. “As always, our juice is cold-pressed and pasteurized using HPP. This allows us to ensure food safety without the use of preservatives or heat while maintaining the nutritional quality of the juices.”
The juices are sold individually or as part of a 1, 3 or 5-day cleanse, and have a 60-day shelf life.
The growth of the cold-pressed juice market is driven by growing dietary and health concerns, and a rising number of people skipping breakfast and looking for an on-the-go alternative which gives them nutritional benefits.
The global cold pressed juice market is predicted to grow to $ 4.65 billion between 2020 and 2028, largely driven by a rising health consciousness among millennials, according to a report by Market Research Future.
The juices will be available for purchase at the Jusu Bar location in Cadboro Bay, Victoria, British Columbia and through Jusu’s direct-to-consumer platform and are available for wholesale purchases throughout Canada.
The new flavours are:
- Mustang Cel-y: celery and lemon juice
- Shake it Off: clementine, grapefruit and orange juice
- Purple Rain: apple, blueberry, cranberry, lime and fresh mint juice
- Strawberry Fields: apple, strawberry, lemon and fresh mint juice
- La Bamba: green apple, pineapple, cucumber, lemon and fresh mint juice
- Highway to Well: orange, ginger, lemon and cayenne pepper
- Genie in a Bottle: ginger, lemon and turmeric
About Better Plant:
Better Plant harnesses plant intelligence and leverages modern science to offer sustainable, plant-based products that are better for health and better for the earth. It makes and sells over 90 proprietary products, all made with 100 % natural ingredients, under the brands Jusu, Urban Juve and Wright & Well. It has a direct-to-consumer platform for refrigerated goods that offers easy online ordering and convenient home delivery in select cities in Alberta and BC. Better Plant operates Jusu Bar, a quick serve restaurant alternative in Victoria, BC, which serves up fresh, healthy, and nutritious options with a focus on Jusu cold-pressed juices. Jusubar.com offers home delivery of refrigerated plant-based beverages consisting of cold-pressed juices and packaged juice cleanses. Through its Shopify enabled eCommerce sites getjusu.com and urbanjuve.com, Better Plant sells plant-based personal care products, including skin care, hair care and body care. Jusu also has a line of plant-based all-natural home cleaning products that are sold to cleaning companies, retailers and sold directly to consumers. Better Plant also offers operational, financial, and other services to companies with businesses that align with Better Plant’s mission to help create a better world. Better Plant incubated NeonMind Biosciences Inc., which sells medicinal mushroom infused coffees and is developing drugs with psychedelic ingredients to treat obesity and to suppress appetite.
- Britvic acquires Plenish, plant-based drinks business
- Portfolio comprises plant-based milks, cold-pressed juices and functional shots
- The transaction strengthens Britvic’s offer in the high-growth plant-based milks and organic juice categories
Britvic announces the acquisition of Plenish, the plant-based milks, cold-pressed juices and shots company, and one of the most exciting brands in its category in Great Britain. Plenish joins Britvic’s portfolio of market-leading brands and strengthens the Group’s offering in the fast-growing plant-based segment.
Founded in 2012, Plenish offers a range of plant-based milks and plant-powered juice drinks all made from the highest quality, organic and sustainably sourced ingredients. The products are carried by major national grocery retailers. Plenish’s sales are further boosted by highly effective marketing and a sophisticated direct-to-consumer sales offer.
Kara Rosen set up Plenish in 2012 after looking for alternative solutions to deal with a recurring health issue. A native New Yorker, Kara moved to the UK and soon realised that there were no cold-pressed juices in the British market free of sugar. Kara decided to make her own juices and nut milks using mainly green vegetables from organic origin. Since then, Plenish has become one of the fastest growing plant-based milks brand in the UK, while its juice-led direct-to-consumer business continues to grow at over 100+ % pa. The transaction is closely aligned with Britvic’s strategy of building a portfolio of soft-drinks brands for every consumer occasion and its focus on accessing new spaces in the soft drinks category. Britvic has a long track record of successfully leveraging its scale and capabilities to grow its brands, and it will draw on this experience to fulfil the full potential of Plenish.
Britvic recognises the opportunity presented by the fast-growing plant-based drinks segment, with plant-based milks set to achieve retail sales values of over £500m by 2024. The non-soya plant-based milks market has grown more than tenfold over the past decade and it is fast becoming a mainstream category, with consumers favouring healthier, plant-based products over dairy.
The transaction also serves to strengthen Britvic’s Healthier People, Healthier Planet sustainability agenda. The Group is committed to ensuring its products help consumers enjoy life’s everyday moments, as part of a healthy, balanced lifestyle. Healthy nutrition is at the core of Plenish’s brand with a range of products containing the highest quality natural ingredients with low calories, that are certified organic by the Soil Association. As an accredited B-Corporation and a certified carbon negative business, Plenish’s approach to environment will contribute positively to Britvic’s Healthier Planet commitments.
