On-the-go combidome convenience for Pfanner’s range of ‘Supersäfte’ lifestyle drinks
SIG continues to fulfil its ongoing promise to turn the challenges of food and beverage manufacturers into viable commercial solutions. Pfanner, an internationally active premium manufacturer of juices and fruit juice drinks, is progressing its close cooperation with SIG as it chooses the innovative carton bottle combidome 500 ml for its new range of ‘Supersäfte’ healthy on-the-go drinks.
Pfanner’s recently launched Supersäfte not-from-concentrate range comprises of three unique drinks:
- Augenöffner (Eye Opener), a stimulating multi-juice energy drink, with added Guarana and caffeine for a natural boost.
- Pausenfüller (Pause Filler), ideal for hunger in between meals, is a mix of strengthening almonds, acerola cherries and bananas as well as other valuable fruits, with niacin to provide energy.
- Stresskiller (Stress Killer), a relaxing mix of direct-pressed apples, sour cherries, blackcurrants, elderberries, raspberries with added hemp, fragrant cinnamon and magnesium to support normal function of the nervous system.
Targeted at busy Millennials, who prefer to consume healthily on-the-go, Pfanner’s innovative Supersäfte range of lifestyle drinks is a stand out product that appeals to a younger, highly motivated and mobile demographic. Working jointly with SIG to create a complete product concept, from product ideas and recipes to overall marketing, the decision was made use combidome 500 ml as the perfect packaging solution. Pfanner first started to use combidome in its 1.0 litre fruit juice range back in 2016, moving from the gable-top carton for the first time in 18 years.
An increasingly mobile generation is making food and beverage manufacturers take important NPD decisions and packaging is playing an ever more integral role. SIG aims to drive Product Innovation and Differentiation, working in partnership with producers to offer product and packaging solutions which perfectly match food and drink innovations.
Millennials driving market change
Millennials are looking for healthy, nutritious and convenient snacking options which can be easily consumed on-the-go, expecting great taste and high quality to fit in with their busy lifestyles. combidome perfectly complements Pfanner’s new range, with its distinctive sturdy yet slim shape and modern design. It’s perfect for commuters who can enjoy the benefits of a carton pack in terms of product protection and environmental considerations. The packaging can be easily held and be resealed and stored neatly in a bag, just like a bottle. With a 28 mm single action screw cap positioned centrally on top of the carton, it creates the perfect angle for easy drinking straight from the pack.
Market research commissioned by Pfanner in spring 2017, with 20 to 35 age group, found that a staggering 98% of respondents thought the 500 ml packaging volume of combidome was the perfect on- the-go solution.
Standing out from the crowd
Pfanner also has the flexibility benefits of using the corresponding combidome filling machine, which can fill three different volumes on just one machine.
Peter Pfanner, Managing Partner of Hermann Pfanner Getränke GmbH, commented: “Different generations have changing needs and the mobile Millennial prefers to snack on the move, rather than taking regular meals. By working closely with SIG, we were able to develop a complete product solution for this health-conscious group, who like to maximise their time by consuming on-the-go. From developing initial product and packaging ideas through to the final concept, we now believe that together we’ve achieved the ideal range of drinks for this mobile generation.”
Pfanner continued: “combidome itself really stands out and helps us to differentiate our brand. We were able to create a dynamic, modern design, using the four display panels on the carton bottle, with fun colors and messaging which appeals to younger consumers and has excellent shelf appeal. At Pfanner, we value the reliability and high-quality production of SIG carton packs and we’re looking forward to developing our fruitful collaboration over many years to come.”
Pfanner continued: “combidome itself really stands out and helps us to differentiate our brand. We were able to create a dynamic, modern design, using the four display panels on the carton bottle, with fun colors and messaging which appeals to younger consumers and has excellent shelf appeal. At Pfanner, we value the reliability and high-quality production of SIG carton packs and we’re looking forward to developing our fruitful collaboration over many years to come.”
Marketing and Testimonials
Pfanner plans to promote its new Supersäfte on-the-go juice range on Facebook and Instagram, in a fun and engaging campaign. Influencer marketing will also be underway with target bloggers and opinion leaders. Pfanner has also implemented product tastings and sampling in 20 stores in Germany and Austria so far, with merchandised displays in many outlets.
Arla Foods Germany is the first company to opt for the innovative SIGNATURE PACK from SIG – the world’s first aseptic carton pack that is 100 % linked to plant-based renewable material. Arla now offers its 1 litre 1.5 % and 3.8 % organic milk (Arla® BIO Weidemilch) in the SIGNATURE PACK.
Responding to consumer demand
By choosing SIG’s innovative SIGNATURE PACK, Arla is demonstrating its commitment to sustainability as it strives to increase the market share of its organic dairy products. Arla’s organic milk cartons now carry a clear message to consumers: buying this pack promotes the use of renewable raw materials to protect fossil resources while making a positive impact in reducing the CO2 level compared with a standard carton pack.
Promoting environmental sustainability
SIGNATURE PACK cartons are made from 77 % paper board from wood and 23 % plant-based polymers through mass balancing. This means that for the polymers used in the SIGNATURE PACK, an equivalent amount of bio-based feedstock went into the manufacturing of the polymers. To ensure the integrity of this process, the mass balancing is certified through internationally recognised third-parties.
The packs are aluminium-free, while maintaining product quality. Their carbon footprint is 72 % lower than a standard SIG carton pack of the same format, based on a life cycle assessment (CB-100732 of 02.03.2018) carried out by independent experts using the ISO 14040 international standard.
These credentials are displayed on Arla’s organic milk packs, together with the FSCTM label which shows consumers that the wood-based content comes from well-managed forests and other controlled sources in accordance to FSC requirements.
The polymers that make up the rest of the SIGNATURE PACK cartons, including the barrier and the spout, are linked to 100 % plant-based material using recognised and audited certification schemes (ISCC PLUS and TÜV SÜD CMS71) to ensure strict traceability and accountability.
Greater differentiation and added value in the Japanese aseptic carton market
Tokyo-based Dai Nippon Printing Co., Ltd. (DNP) and SIG have signed a joint venture agreement which will bring new value added carton packaging and filling technology solutions to the Japanese food and beverage industry. The 50-50 joint venture will be established as of April 1, 2018, under the name of DNP • SIG Combibloc Co., Ltd., located in Tokyo.
More differentiation
The main focus of the partnership is to provide greater differentiation and added value in the field of carton packaging, technology and services for the food and beverages industry in Japan.
Souichiro Nishitani, Corporate Officer and General Manager of Packaging Operations at DNP said: “The huge variety offered by the packaging system from SIG will enrich the Japanese market and offer clear added value for beverage manufacturers and consumers alike. The aim of our joint venture is to be Japan’s number 2 in aseptic carton packs by 2022.”
Rolf Stangl, Chief Executive Officer at SIG added: “It is an exciting moment in our company’s history. For many years we’ve looked into entering this big and promising market together with a perfect partner. We’ve now found this with DNP. Together with DNP, we are bringing innovative solutions to the food and beverage industry in Japan for current and next generation products.”
Throughout its history DNP, one of the world’s largest printing industry manufacturers, has successfully established a multitude of business operations. For example, DNP has been developing and marketing carton packs and filling systems for alcoholic beverages and soft drinks in Japan since 1978. Many food and beverage manufacturers are also using DNP’s aseptic PET filling system. The company is ideally positioned in Japan, with substantial experience in the field of aseptic technology through its network of highly-qualified service technicians and established connections with all major companies in the food and beverage industry.
Global initiative for responsibly managed forests
The Forest Stewardship CouncilTM (FSCTM) has launched an ambitious new initiative to increase the use of materials from responsibly managed forests. The Vancouver Declaration allows businesses who use these natural products to pledge their commitment to responsible sourcing.
The Vancouver Declaration is part of the FSC’s wider ambition to help businesses achieve the UN’s Sustainable Development Goals. The declaration has now been presented at the FSC General Assembly 2017, which took place from 8 to 13 October in Vancouver, by Samuel Sigrist, SIG CFO designate.
Kim Carstensen, Director General of FSC: “It’s fantastic to see so many great businesses supporting this declaration. Our forests are a wonderful yet delicate natural resource, and a lot of people’s lives depend of their sustainable and responsible use. By committing to using FSC-certified wood and forest products, our partners are helping to protect our forests – and the planet – for future generations.”
Samuel Sigrist: “It was a great honour for me to present the Vancouver Declaration at the FSC’s 2017 General Assembly. We believe that this initiative, with its commitment to FSC certification, is a key tool in achieving parts of the UN’s Sustainable Development Goals. We are the first in our industry to be able to display the FSC label on 100 % of our packs. This is a major milestone for SIG on its journey to become a ‘net positive’ business, helping to create more natural resources than we use.”
In addition to SIG, other well-known companies such as IKEA, H&M, Marks and Spencer, Carillion, Jysk, Mitsubishi Paper Mill or Fuji Xerox have already signed the Vancouver Declaration. For example, IKEA has committed itself to only use wood from more sustainable sources by 2020 and promote sustainable forest management beyond their own needs to make it an industry norm. The aim of the FSC is to bring companies on board across the entire supply chain.
